A friend sent me a link to this really cool web 2.0 (for a lack of a better term) wine site called Snooth.com. Snooth allows users to create their own set of rankings, review wine, aggregates both user opinions and professional ones and create friendships with other wine fanatics. I've felt for a long time that the web needed this, and as I mentioned on my fantasy football league blog, PAFFL.com, yesterday on a post for a Indianapolis Colts social network, there is a need for passion vertical networks.
However the site is a bit disappointing b/c it seems to be forcing users to rate & review wines instead of providing true community value by linking users up with the same types of wine interests and giving them a platform to voice their opinions about wine in general. The difference is huge, in that users want to connect to folks with the same interests and provide a forum to discuss wine trips, people they met or thoughts they had about a particular wine region or winery. Snooth instead is focused on trying to build a community to create specific wine reviews, which is nice but vintages come and go too quickly, the true value of a wine community is getting their collective opinion/voice on wine makers, regions, attractions, varietals and voice their love of wine in general. Maybe I'm missing something but so far this is what I see in the site. It's a nice start but there is a long way to go. I wish them luck in their quest b/c I'll be a user.
As I wrote last November, the quest to find the truly good wine that's not just been marketed is my true goal.